03 / Client project
Solstice Crew
Characters, with something to hold.
A character can borrow the clarity of an object: a strong outline, a deliberate focal point and a surface that feels considered. The direction connects those qualities across the whole crew.
A few deliberate choices
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Start with a focal point
Clear hierarchy gives the viewer somewhere to begin and a reason to keep looking at the character.
Carry the material across
The same restrained finish connects prop, character and campaign image.
Design for a family of frames
Wide lineups and vertical key art answer different placements while belonging to the same world.
03 / The key art
Same world.
Same world.
Another angle.
A crew of product-world characters whose tactile surfaces carry from the render straight into the screen.
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